Specialties: _Healthcare Communication _Sustainability _Neurodesign & Brain-Compatible Communication _Design fiction, Futures Literacy & Foresight
Capabilities: Creative direction / Design fiction concepting / Innovation workshops / Keynotes / Cross-disciplinary projects / Communication programs / Ideation consultancy / Public health campaigns
Selected clients: HEALTHCARE: 3M Healthcare / Amgen / Galderma / IPSEN / Vichy laboratoires / La Roche Posay / Bioderma / Roche / Sanofi / Johnson & Johnson / Nestlé Health Science / Servier / Santen / Boston Scientific / HOSPITALITY AND LUXURY: Hilton / Longines / Doubletree by Hilton / Radisson / Marriott / Park Hyatt / Pullman / Jewelmer / B2B: British Telecom / L’Oréal International / Mediametrie / Europ Assistance / Aon Hewitt / MediaTransports
The Exposome is defined as “the measure of all environmental exposures of an individual in a lifetime and how those exposures relate to health”. It can help understand and improve skin health. Vichy Laboratoires decided to share its recent Exposome research, to encourage more dermatologists to think about external factors.
We created The Exposome Box, an immersive and multi-sensory experience that presented the science behind the Exposome in an engaging, memorable way. The experience unfolded in three parts, with data-driven insights at its core, designed to captivate delegates in a highly competitive environment.
The Exposome Box was showcased throughout the year at major medical congresses in Singapore, China and Europe and was visited by thousands of dermatologists. By raising awareness of the Exposome, Vichy Laboratoires has contributed to a deeper understanding of how environmental factors affect skin health.
Id est how can we grow it – so that larger audiences can enjoy it at a minimal cost, – without consuming non-renewable resources, – with a high level of performance sustaining the beauty of the work?
Yes, by replacing resources with ideas: – Replace opera stage with an alternative stage – Decor with lights – Costumes with theatre hand-me-downs – Orchestra with future and current professionals – Communication with social media
A joy for audience and 150 performers, with a benefit that kept growing after the last note.
With over 7,000 rare diseases identified, affecting 3 million people in France (4.5% of the population), raising awareness is crucial. Though rare diseases impact fewer than 1 in 2,000 people, they are often severe and life-altering.
Rareville-sur-Seine became a metaphor for these conditions—a fictional city representing 3 million residents with diseases that too often go unnoticed. The Museum of Rare Diseases, located in this fictional town, showcases the struggles of those with rare diseases through monthly AI-assisted artworks. Each piece vividly illustrates the visible and invisible symptoms, like a digital painting on Duchenne Muscular Dystrophy that shows weakening muscles and the progressive nature of the disease.
This creative approach solidified Havas Life Paris’ reputation for emotionally charged campaigns. By partnering with patient associations and telling compelling stories, the campaign highlighted the need for empathy and awareness around rare diseases.
To address this challenge, we developed Fragments of Futures, an innovative project designed to ignite imagination and facilitate collective exploration of potential futures. Created in collaboration with Maison de la conversation, the initiative included an immersive exhibition, theatrical performances, and engaging discussions focused on five distinct future scenarios.
Immersive working sessions served as interactive platforms where participants could dive deep into the concept of future scenarios. Utilizing over 100 artefacts as discussion catalysts, participants engaged in rich dialogues, exploring diverse perspectives and possibilities.
The project presented five thought-provoking scenarios that challenged participants to think beyond their immediate realities: • An empathy prescription that revolutionises mental health. • The Tree of Life as more than just a metaphor. • Experiencing the world through an animal’s perspective. • The departed sharing their secrets with the living. • Humanity reconnecting with its primal nature.
Employing Design Fiction and Speculative Design methodologies, we created tangible experiences that made abstract futures feel real and accessible. Fragments of Futures has highlighted the crucial role of imagination in shaping our collective future. By focusing on sustainable, inclusive, and responsible futures, the project inspired participants to move beyond the confines of their immediate realities. Through immersive experiences and deep discussions, we provided a platform for individuals to engage with five thought-provoking scenarios that challenge conventional perspectives.
I met Mira, the inspiring founder of Limenka, and was immediately captivated by her vision of redefining eco-luxury. Limenka crafts stunning handbags from recycled aluminum can tabs, transforming discarded materials into high-quality couture pieces.
With the Timeless Collection, we showcased iconic designs made entirely from recycled materials, proving that sustainability can be both elegant and durable. Mira’s meticulous craftsmanship combines eco-friendly threads with high-quality materials, ensuring that each handbag is stylish and built to last.
Beyond environmental impact, Limenka is dedicated to supporting women affected by breast cancer, with a portion of every purchase directed to this vital cause. Each handbag becomes a symbol of commitment to a better world—for the planet and its people.
Limenka exemplifies how sustainability and luxury can thrive together. I’m proud to have contributed to this remarkable brand, inspiring consumers to make choices for a brighter future.
Amgen tackled the tough conversation head-on in their myeloma campaign, focusing on the question: How do you live when time is limited?
Inspired by Albert Camus’ philosophy—mortality makes us human—they emphasized the value of every moment, led by patient voices who said, “Even a bad day is worth living.” Rather than promising longer survival, the campaign aimed to give patients “more life in every day.”
To bring this to life, renowned photographer Alain Keler captured raw, authentic moments of myeloma patients. The campaign’s event highlights included a powerful photo exhibition, book, press conferences, and debates, with a roundtable featuring philosopher Cynthia Fleury.
These sparked emotional reactions and shifted the narrative around myeloma, uniting patients, caregivers, and researchers.
Results? A deeper conversation around myeloma—bringing dignity and perspective to patients’ lives.
Women are less likely than men to be saved from heart attacks by cardiac massage (“CPR” or “Cardio Pulmonary Resuscitation”), because people are afraid to touch their chest in public.
Havas Life Paris partnered with the Women Cardiovascular Healthcare Foundation to launch «Un cœur est un cœur» («A Heart is a Heart»), aimed at addressing the gender disparity in CPR administration during cardiac arrests in public spaces.
To address the issue head-on, special reanimation training was developed using special DIY female models, offering collaborators hands-on experience to reduce hesitation and increase confidence in performing CPR on women.
The Home Sweet Home initiative, aimed to confront homelessness through an unconventional, thought-provoking approach. It combined artistry and advocacy, raising awareness and mobilising help for local homeless associations.
The Home Sweet Home initiative objectives are: – Crafting provocative, DIY shelters: Using cardboard boxes, typically discarded and found in dumpsters, the duo created makeshift homes to emphasize the harsh reality of homelessness. – Publicising the message: These temporary shelters were repurposed as billboards, conveying the critical truth: “No one should live in a cardboard box.” – Raising support: Events were organized across five major cities—Paris, London, Belgrade, Milan, and Madrid—with proceeds directed to local homeless support associations.
To announce the project in each city, strategically placed cardboard houses were set up at key urban locations, serving as both symbolic structures and communication tools. Teaser messages, including event dates and a parody of real estate ads, were featured to attract attention. The project combined visual impact and social messaging, leaving a lasting impression on city dwellers.
Home Sweet Home successfully bridged art, design, and social advocacy, shining a spotlight on homelessness while generating local support. Through simple, relatable imagery and a clear message, it challenged the public to reconsider the reality of urban poverty, turning transient shelters into powerful symbols of both struggle and solidarity.
After the Charlie Hebdo attacks, few people realized these specialists could restore not just appearance, but full function from forehead to neck. This lack of awareness meant less funding and fewer hospitals offering this crucial surgery.
To change that, we built a brand: Les Chirurgiens Maxillo-faciaux. We launched with a high-profile event at La Pitié Salpétrière hospital, complete with roundtable discussions, an exhibit, and PR campaigns. The goal? Raise visibility and push for wider access to these life-changing surgeries.
The campaign achieved significant media attention, including a cover story in Libération and a “60 Minutes”-style special report on French TV, reaching a total of 31.2 million contacts. Most importantly, a victim of the Paris attacks learned he could benefit from maxillofacial surgery, and after his operation, he finally achieved his dream of eating solid food again after two years of soups.
By turning the store windows (“vitrine”) into interactive storytelling spaces, integrating multimedia, engaging local communities, extending the experience digitally, and forming partnerships to create captivating, multi-sensory events.
Each year, the French Institute designs its windows around a specific theme to promote French culture. This year, the theme was “Home,” which we interpreted as “At Home.”
We created installations in four of the Institute’s front windows, dedicating each window to an age in life: childhood, adolescence, adulthood and old age. In each window we told a story, but also created a space in which anyone could project their own memories and lives into.
The windows also served as stages for musical performances and readings. People could read or play in these spaces, as they might in their own homes, such as rehearsing music.